One of the things I loved the most about MKTG 301 was the amount of creativity students were given with their homework assignments and projects.

The freedom and loose constraints of the assignments allowed me to incorporate my interests in ways I normally can't. For instance, I'm able to talk about the marketing bonuses given to companies who green wash their products, while having unstable, unsustainable supply chains.

One of my favorite avenues for inserting some of my own creativity was our final project. We were tasked with creating a comprehensive marketing strategy for Dub Grub (a UW food service platform). 

While the intent of the project was focused on marketing, I was also able to explore the technical side of the app, which allowed our group to collaborate and suggest potential technical improvements that would help the marketability and consumer satisfaction in the long run.

The format and freedom that this class provided reminded me of the Honors program in many ways!